I didn't truly realise how much presentation matters until I spent £200 on a bespoke frame for a £20 piece of street art. That moment taught me that “look matters”.

With an Economics degree from Cambridge, I had a career that looked great on paper—working in strategy consulting with Boston Consulting Group (BCG) and solving complex problems for global corporations. But at heart, I have always been an entrepreneur.

The idea for MICH MICH was born from a trading business I run. Whilst selling premium Canadian camera accessories to hyper-critical Chinese consumers, I realised that the product alone wasn't enough to justify a premium price—the unboxing had to tell the story. By redesigning the experience for a small metal gadget, the perceived value skyrocketed.

What I am offering is simple: I deliver the packaging tailored to your products at a premium quality and accessible prices

I don’t believe in catalogues or 'off-the-shelf' solutions. My mission is to take standardised products and make them non-standard through obsessive attention to proportions, weight, and tactile feel.

Backed by my dedicated design team and direct-to-factory network, I provide boutique brands with elite manufacturing power—no matter the volume. I don’t just offer a product; I offer a face-to-face creative partnership that ensures your brand’s first impression is a masterpiece.